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BBC Children in Need is the BBC’s UK corporate charity. The annual telethon is one of the highs of the BBC calendar and plenty of activity takes place all across the UK around this time to help raise those crucial pennies to help improve the lives of disadvantaged children and young people across the UK. However, Pudsey is busy all year round helping to make sure the money you raise goes to those who need it the most.

As a result of the tremendous support we’ve received from supporters all across the UK, we’re set to have another fantastic year. The 2009 Appeal raised a record breaking £39 million which is already starting to make a difference to the lives of disadvantaged children and young people.